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The Bridge Strategy: How to Close the Gap Between Where You Are and Where You Want to Be
She was a high-performing senior manager, leading a successful team and delivering results. But when she applied for a VP role, she was passed over - twice. Her frustration was clear:
"I don’t get it. I’ve been doing everything right. Why am I still stuck?"
The answer? She was executing, not leading.
She was seen as a high performer, but not as a strategic leader - and in her organization, that distinction made all the difference.
Hard work alone won’t get you promoted. A

Ulrika Gustafson
Jan 15 min read
The Advisory Lens
real-world insights for leaders under pressure
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