How I Partner With Leaders
You don't need another coach - you need a strategic ally who sees what others won't and stays in the room when it matters.
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Real-time, high-stakes support
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Candid conversations that unlock decisions
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Confidential strategy that drives traction
Hi, I'm Ulrika.
I’m the person senior leaders call when clarity, traction, and real conversation are no longer optional.
I don’t coach from the sidelines. I’ve led from the inside - through high-stakes decisions, cultural resets, and system-level accountability that doesn’t leave room for guesswork.
Before coaching, I served as a C-suite executive, a City Manager, and a lawyer.
I’ve led large-scale transformations, managed teams of 15,000+, and guided entire organizations through pressure, complexity, and change.
I’ve lived and worked on three continents, and I’ve advised senior leaders in finance, biotech, infrastructure, government, law, and tech - often when performance alone wasn’t enough and leadership needed a reset.
And many of those leaders come back - because they know I won’t flinch when it gets hard.
I coach high-performing leaders who are respected - but under-leveraged. They’re ready to lead at a different level - not with more effort, but with more influence.
I help them stop over-functioning, sharpen how they show up in the room, and build traction in the places where it matters most.
I facilitate Reset Offsites for leadership teams that look aligned on paper, but aren't moving as one.
These are immersive, off-the-grid sessions where truth lands, ownership gets real, and decisions finally stick.
I advise executives through transitions, restructures, and high-visibility leadership moments - when the cost of getting it wrong is high and the path forward isn’t clear.
I bring clarity, empathy, structure, and straight talk - always.
You won’t get performance coaching.
You’ll get presence. Precision. And full commitment.
I name what’s being avoided.
I interrupt when it matters.
I stay curious when it’s uncomfortable.
And I stay loyal when the work gets heavy.
If you’re in a time where leadership feels heavier than usual - where there’s more pressure, more politics, and less margin for error - this is where we start.
You bring the pressure. I’ll bring the clarity.
/Ulrika❤️
What Most Coaches Won’t Say About Leadership
The higher you go, the more discomfort you carry. There’s more pressure. Fewer truths. Influence is earned in the tension - not the title. And in the midst of it? You’re not owed support. You can't demand it. You have to create it - through clarity, courage, and consistency.
Most coaches won’t go there.
They either don’t have the experience - or they’re too afraid of not being liked.
So they soften. They circle. They keep it safe.
I don’t.
I work where leadership holds - or starts to slip.
Because that’s where real impact happens.
And I know that from experience - not theory.
WHY WORK WITH ME?
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LIVED EXPERIENCE YOU CAN TRUST
I’ve led from the inside - C-suite roles, legal leadership, and managing entire city systems under pressure. I’ve made the calls, carried the consequences, and rebuilt trust when it broke. This isn’t theory. It’s lived experience you can feel in the room.
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PRECISION OVER PLATITUDES
No fluff. No filters. I coach sharp, driven leaders who are tired of surface-level advice. I bring clarity, ask better questions, and help you move with power where you’ve been stalling. You’ll get insight that lands - and sticks.
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TRUSTED ALLY
IN CRUCIAL MOMENTS
This isn’t generic coaching. It’s high-stakes partnership. When the politics are thick, the visibility is high, and the stakes are personal - I’m the one leaders call. I help you hold power, regain traction, and move decisively. It’s confidential, candid, and deeply strategic.
SVP, Operations, Global Company (U.S.)
"Look - on paper, we were good. Smart people. Strong performance. We were a “great team” in all the ways that get you awards. But something was off. We were holding back with each other. Playing it safe. Agreeing too quickly. No one was pushing.
Ulrika picked up on it right away. She said, “You don’t need another strategy deck. You need to get out of the room - and out of your roles.” She chose this offsite location - middle of nowhere Wyoming. A working ranch. No suits. No slides. No titles. Just dust, fire pits, bourbon, and conversations we’d been avoiding for a year. And damn if it didn’t work.
We had hard talks around campfires. Real laughter. Real honesty. I saw sides of my team I hadn’t seen in years. And for the first time in a long time, it felt like we were actually with each other - not just working next to each other.
We left there with roles re-leveled, blind spots exposed, and actual energy behind our direction. One of my peers said, “That was the coolest thing we’ve ever done as a team.” And he was right.
If your team’s been running hard but quietly drifting - get Ulrika in. She’ll pull you out of the corporate fog and right into what matters. It’s uncomfortable, yeah. But it’s also the best decision we’ve made in years."