TANGIBLE TRACTION
This work shows up in how meetings change, how decisions land, and how people respond. Less noise. Fewer unforced errors. Momentum that holds when the pressure stays on.
STRATEGIC CLARITY
At senior levels, clarity isn't about having the perfect answer. It's about knowing what matters, when to speak, and how to land it. I help leaders sharpen judgement so decisions move instead of circling.
SYSTEMS-LEVEL INSIGHT
I don't work with leaders in a vacuum. I work with them inside inside the systems they're operating in - political, relational, cultural. Influence doesn't fail because of effort. It fails because leaders misread how decisions actually move.
AS FEATURED IN
Hello, I am Ulrika!
YOUR STRATEGIC PARTNER IN LEADERSHIP THAT HOLDS
I work with senior leaders and leadership teams operating in complex, high-stakes environments.
Not because things are falling apart - but because the role has grown, the audience has sharpened, and the old way of operating no longer lands the same way.
At this level, leadership is less about effort and more about judgement. About reading the room, timing your moves, and communicating in ways that carry weight.
This is where I work - quietly, directly, and in service of traction that actually holds.
WHAT I SEE THAT OTHERS MISS
I've led as a lawyer, City Manager, and C-suite executives - through public scrutiny, political pressure, and decisions where there was no safe option.
That experience lets me see what stalls leadership at senior levels long before it shows up in results: subtle misreads, unspoken dynamics, and influence that isn't landing the way it should.
Most people feel it. Few can name it. Fewer still know how to shift it.
WHAT WORKING WITH ME FEELS LIKE
Clear. Grounded. Human.
We don't rehearse scripts or perform leadership. We look at what's actually happening - how you enter rooms, how others respond, and where momentum is being lost.
As that shifts, confidence follows. Conversations change. Authority settles.
This isn't about becoming someone else. It's about operatinng at this level with ease, accuracy and control.
TRUSTED BY LEADERS IN
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Free For Subscribers
WHEN THE PLAYBOOK STOPS WORKING
For senior leaders and teams who look aligned - but aren't moving.
Even high-performing leaders hit invisible ceilings. This sharp, free PDF reveals the four patterns I see again and again inside respected leadership teams that are quietly stuck.
You'll learn:
- Where political tension hides behind "good culture"
- Why strategy stalls even when everyone's on board
- When it's time for a reset - and what that actually looks like
My Services
AREAS OF EXPERTISE
EXECUTIVE
RECALIBRATION
When your scope expands but your influence hasn't fully caught up yet.
We recalibrate how you enter rooms, communicate, and make decisions so your authority matches the level you're operating at now.
This is for leaders who are already trusted - and know it's time to adjust how they show up.
TEAM RESET &
ALIGNMENT
When the team looks aligned on the surface - but execution drags underneath.
I surface what's quietly avoided, reset how decisions are made, and restore traction without blowing up trust or relationships.
This work moves teams forward without creating unnecessary fallout.
POWER, POLITICS
& PRESSURE
When stakes rise and the environment gets more complex - politically, publicly, or internally.
I help leaders read the room, navigate pressure, and make clean decisions when loyalty, optics, and timing all matter at once.
This is where judgement matters more than technique.
How The Work Actually Happens
A PARTNERSHIP,
NOT A PRESET PROGRAM
1.
STRATEGIC INTAKE
We start with getting clear on what's really happening - inside the system, the team, and how your leadership is landing at this level.
This isn't surface intake. It's about identifying where judgement, authority, or traction is leaking before it turns into risk.
2.
PRECISION PLANNING
From there, we design the work to fit the moment you're in - coaching, offsite, or targeted intervention.
No stock frameworks. No generic agendas.
Everything is built around the actual pressure you're carrying.
3.
HIGH-STAKES DELIVERY
This is hands-on work. I'm here for real decisions, real conversations, and moments where timing matters.
Offsites are surgical. Coaching is focused on shifting how the system moves - not just how it feels.
4.
SUSTAINED SUPPORT
I stay close after the initial work. Because what matters is how things hold when the pressure returns.
That's where leadership credibility is either reinforced - or quietly lost.
Testimonials
WHAT MY CLIENTS HAVE TO SAY ABOUT WORKING WITH ME
“I was referred to Ulrika by someone I trust - another woman in a senior leadership group I’ve been part of for years. She said, ‘If you’re ready to really grow, and not just be encouraged, talk to her.’ From our first session, I knew it was different. Ulrika doesn’t circle around things. She goes straight to what no one else is naming and she does it with zero ego. I wasn’t looking for someone to cheerlead. I was looking for someone who could actually challenge how I show up in high-stakes rooms, and help me lead at the level I know I’m capable of. After six months, I was leading with more clarity, presence, and authority than I ever have. And it wasn’t just me who felt it - my team delivered some of our best creative work to date, and we ended up winning a major international award. Ulrika doesn’t coach for comfort. She coaches for impact. And it works."
Executive Creative Director, Global Advertising Agency, USA
“I worked with Ulrika years ago when I was on my own path to the C-suite, and we’ve stayed in touch ever since. So when our CEO started talking about doing something real with the leadership team - not just another offsite - I knew exactly who to call. Our team wasn’t dysfunctional. I mean, we're all smart, experienced, and engaged - but we were stuck. Too polite. Too careful. Our decisions were being deferred, and no one was calling it. Ulrika came in and immediately got below the surface. She's efficient. Within the first few hours, she was naming patterns we’d all felt but never talked about. She didn’t coach individuals in isolation - she coached the system. The power dynamics, the avoidance, the roles we were performing instead of leading. That offsite didn’t just shake something loose - it gave us traction. Real trust, built on accountability. I’ve worked with a lot of executive coaches in my career. Ulrika’s the only one I’d bring into a team like this."
Chief Strategy Officer, Global Enterprise, USA
"We brought Ulrika in to lead an offsite for our leadership team up in the mountains of Oman. Honestly, we didn’t need another ‘team-building’ - I think we just needed to get real. And that’s exactly what happened. She didn’t let us smooth over the hard stuff. She pointed out the tension, the weird dynamics we’d all been skirting around, and pushed us to actually face it. What came out of those few days was more than just a plan - it was real alignment in the group. Six months later, we’re making decisions faster, owning more individually, and actually leading like a unified team. I think that offsite changed everything."
VP, Tech & Platform Strategy, MENA
Real Talk From the Rooms Where Leadership Actually Happens
IF THIS RESONATES, STAY CONNECTED
I write and share perspective on leadership at higher levels - it's sharp, real-world insights from the rooms where alignment gets tested, influence stalls, and leadership is quietly under pressure. No fluff. Just what moves teams, leaders, and systems.
You can follow along publibly, or reach out directly.
Get All The Details
FAQ - FREQUENTLY ASKED QUESTIONS
I work with senior leaders who are already capable - but operating in environments where judgement, timing, and political awareness now matter as much as expertise.
The work is direct and strategic. We look at how decisions are actually getting made, where authority is leaking, and what's creating drag in the system around you. Then we adjust how you show up, intervene, or decide - so things start moving again.
This isn't abstract development work. It's about traction, credibility, and making the right calls when the stakes are real.
Most leadership teams I work with aren't dysfunctional. They're capable, experienced, and busy - but stuck in patterns that quietly slow decisions and dilute accountability.
I work with senior teams when alignment looks fine on the surface, but momentum has stalled underneath. We surface what's being avoided, clarify where authority actually sits, and reset how decisions get made.
This is intervention-level work designed to restore traction, trust, and forward movement in systems operating under real pressure.Not always. Some leaders come in with a clear mandate. Others arrive with tension they can feel but haven't fully named yet.
We start where you are - but we don't stay there. Early work focuses on clarifying what's actually driving the stall, the friction, or a second-guessing. Once that's visible, the real objective becomes obvious, and the work moves fast.
Clarity isn't forced up front. It's established early - and then everything aligns around it.
I've led at the level my clients are operating in - under pressure, in public, with real consequences attached to every decision.
I don't coach from theory or best practices. I work from lived executive experience, pattern recognition, and judgement developed inside complex systems where reputation, power, and timing matter.
Clients work with me because I name what others won't, stay steady when things get tense, and help them move decisively when the cost of hesitation is high.Sessions are typically 60 minutes. Most clients meet biweekly; some periods require weekly work. The cadence follows the pressure, not a preset structure.
This isn't time-based coaching. The work doesn't pause because the clock runs out. If you're walking into a board conversation, a critical decision, or a moment where timing matters, we adress it.
You don't get a slot on a calendar. You get a strategic partner who stays close when leadership gets real.Yes. Most leaders don't arrive with a single issue - they arrive with a system under pressure.
Team dynamics, executive presence, visibility, influence, political complexity, and decision fatigue are rarely separate. Treating them that way is how progress stalls.
We work system-wide. We identify what matters most in the moment, sequence the work intelligently, and move it forward without fragmenting your attention. That's how real leadership traction is created.