IF YOU'VE BEEN FEELING OFF LATELY, YOU'RE NOT ALONE
You're good at what you do. Other people see you as capable, smart, reliable, and they're right.
But you get interrupted in meetings you're running. You get asked to send the follow-up notes. A decision you already made gets quietly revisited afterwards by someone who wasn't in the room. Nobody is rude about any of it, which is what makes it so hard to name, and probably why you've never said it out loud to anyone.
So you replay the meeting afterwards, working out where it went. You compare yourself to people further ahead who seem to have something you don't. And you do what you've always done, which is prepare harder, take more on, and make sure it all gets done properly.
Nothing is broken. But the room is reading you as the person who does the work rather than the person who decides, and everything you're doing to fix that is confirming it.
Recalibrated exists for that moment. This is the point where staying put starts costing more than moving.
Recalibrated
FOR WOMEN WHO ARE CAPABLE
- AND TIRED OF DOUBTING THEMSELVES
YOU'RE NOT EARLY CAREER.
YOU'RE NOT LOST.
AND YOU'RE NOT LACKING AMBITION.
You're trusted at work. Relied on by other people. Seen as competent, steady and smart. You've achieved more than most people around you.
And you still keep finding new places where you're not quite there yet. Not because you aren't good enough, but because every time you get somewhere, the room finds a way to treat you like you're there to support the thing rather than run it.
So you push harder. You prepare more. You take on the piece nobody else will handle, because being the person who makes sure it gets done is the one thing you know you'll be graded well on. It worked for years. It's how you got here.
And it looks like it's working, from outside.
But every time you pick that work back up, you confirm exactly what the room already thought about you. You're paying twice, and nobody has ever pointed it out.
You might call it imposter syndrome. You might call it burnout. You might not have a word for it at all.
What you do know is this. You don't want to become louder, harder or more performative to move forward. You don't want another strategy that asks you to override yourself. You want to walk into the room and be treated like the person in charge, because that's what you already are.
Recalibrated is for women at that point.
Hi. I'm Ulrika.
I've spent years working with women who look completely in control and still get treated like they're there to support the thing rather than run it.
Smart, capable, high-performing women who know they're good at what they do, and still quietly wonder why it feels harder than it should. Why confidence seems to come and go. Why you can walk into a room fully prepared and leave replaying everything you said.
I've been there myself.
I built my career in high-pressure environments. Law, public sector, executive roles, where decisions had real consequences and visibility wasn't optional.
I also did it as an outlier. I was often the youngest person in the room. Frequently the only woman at the table. Sometimes the only one without the right background, accent, or cultural shorthand.
I moved fast, from entry-level to the very top in a short span of time, and not because it came easy. I did it by preparing harder than everyone else.
I thought further ahead. I paid attention to what other people missed. I made sure things got done properly, usually by doing them myself. That made me exceptionally effective.
It also cost me.
Because being the person who makes sure everything works is not the same as being the person in charge, and for a long time I couldn't see the difference. I had the authority. I had the results. And I was still working like someone who had to earn the right to be there.
What I didn't understand then was that this isn't about capability.
It's about what the room decides about you, usually in the first ninety seconds.
How you speak when the stakes rise. How you enter rooms where the power dynamics are already in play. How you stop over-adjusting, over-explaining, and handling things that were never yours to handle.
Once that clicked, everything changed. Not by becoming louder. Not by copying anyone. By leading and communicating as I actually am, with clarity and restraint.
That's the work I do now, and it's why I built Recalibrated.
Twelve weeks to stop proving your competence and start being treated like the person in charge, which is what you already are.
I don't teach you how to be confident. I help you see why the room is reading you the way it is, and what to do about it.
This isn't about fixing you. It's about the gap between the job you're doing and how you're being read.
/Ulrika
THIS IS A 12-WEEK LIVE GROUP PROGRAM
It's not a reset weekend. It's not inspiration. It's not theory.
Twelve weeks working on what the room actually sees when you walk in, what happens when it gets tense, and how to stop handing over work that was never yours.
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12 weeks
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Small cohort, intentionally capped
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Biweekly live group calls, teaching plus coached discussion
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Private 1:1 executive coaching included
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Leadership assessment included
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Three guided workbooks
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Live only, no recordings, for privacy
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Private group space between sessions
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Led live by Ulrika, every session
WHAT HAPPENS OVER THESE 12 WEEKS
The shift isn't dramatic. It's grounding.
You move from being the person who makes sure it all gets done to being the person who decides what gets done. From explaining and over-preparing to saying the thing once and letting it stand. From leaving meetings replaying them to leaving knowing exactly what you did and what signal it sent.
Nothing about your personality changes. Nothing about your ambition changes.
What changes is what the room does when you walk into it, and that changes everything downstream.
THIS IS NOT EARLY CAREER ENERGY. THIS IS NOT A "FIND YOURSELF" SPACE.
You're in the room with accomplished women who are trusted at work and relied on by everyone around them. Who carry real responsibility and visibility. Who have already achieved a lot. And who are tired of privately wondering why it still feels harder than it should.
Most of them have never said any of this out loud to anyone. Not to their team, not to their partner, and definitely not to the person they report to.
That's the point of the room. Eight or nine others who recognize it immediately, so you can finally stop explaining it.
PROGRAM STRUCTURE
Twelve weeks of live group sessions. Weekly calls, teaching paired with coached discussion. This is where it turns into action, through real situations, real questions, and applying it while it's still live.
Intentionally small, curated group. A handpicked group of women who are trusted, capable and operating at a senior level. Kept small so there's depth, discretion, and room for people to say the true thing.
Private 1:1 executive coaching, included for everyone. Two 60-minute private sessions with me.
Leadership assessment, included. A well-established leadership assessment completed before the program starts. You get the full report and a personal interpretation, which we work through together in your first private session.
Ongoing access via group chat and email. For the questions between sessions. The meeting that just went sideways, the email you're about to send, the conversation you've been putting off. Business days, 24-hour response window.
Three guided workbooks. Reflection prompts and practical exercises to work through across the twelve weeks.
VIP TIER — FOR WOMEN WHO WANT CLOSER ACCESS
The VIP tier is for women who already know they're in and want more direct time with me.
Everything in the core program is included. VIP adds proximity, personalization, and more room to work through what's actually happening while it's happening.
Two additional private coaching sessions. Sixty minutes each, four in total across the program. Same depth, more room to work through real decisions and positioning as they come up.
Personalized Leadership Positioning Plan. A plan built specifically for you, mapping how you're currently being read, how you need to be read, and the specific moves that close the gap.
Unlimited private chat message access. For when something comes up and you don't want to sit on it until the next call. Quick reframes and course corrections, within business days.
Priority support. VIP messages are answered first.
Two quarterly check-in calls after the program. Thirty minutes, every quarter for six months after the twelve weeks end, so the work holds once you're back in it alone.
This tier is limited. Not everyone needs it.
If you want closer guidance and less distance between seeing something and doing something about it, this is the level built for you.
ENROLLMENT PROCESS
This is an application-based program. Not because it's exclusive, but because who else is in the room is part of what you're paying for.
1. Apply.
A short application so we can both be sure it's the right fit, for you and for the group.
2. Acceptance and deposit.
If you're accepted, you'll get an invitation to enroll. A non-refundable deposit secures your place and is applied to your first payment. Your spot is held immediately, and preparation starts before the program does.
3. Choose your tier and payment option.
Standard or VIP, and your payment plan, at enrollment.
4. Begin.
You'll get onboarding details, access information, and what to expect before the first session.
This is live and time-bound, with a small group.
Once enrollment closes, the cohort is set and we start together.
PROGRAM INVESTMENT
A live, application-based twelve-week program, offered in two tiers. You choose based on how much access you want.
Once you're accepted, a $500 non-refundable deposit secures your place.
STANDARD
Pay in full: $3,500
Or three payments of $1,000 after the deposit
VIP
Pay in full: $6,000
Or three payments of $1,833 after the deposit
WHAT WOMEN SAY ABOUT WORKING WITH ME
Managing Director, Global Asset Management
Financial Services
What pushed me to join wasn't self-doubt about my capabilities. My skills were the sole reason I volunteered to take on a complicated and very sensitive project. But I was watching leadership say one thing and do another. I was being told I had ownership, accountability, and agency but decisions were quietly being rewritten above me, without anyone backing me up in the room. It was exhausting to operate in that gap. This work, with the group and with Ulrika, changed how I operate in situations like that. I stopped waiting for alignment that wasn't coming and started moving with strategic clarity. I was documenting decisions, setting guardrails, and choosing my battles instead of reacting emotionally. I didn't become tougher, or changed my ways to "fit the norm". Not at all. I became clearer. And that changed how people saw and responded to me almost immediately. The biggest relief is trusting my instincts again. I know when to push, when to pause, and when to let others expose themselves. And honestly, just that has been worth everything.
Chief of Staff to C-suite Executive
Global Energy/Industrial sector
When I joined I didn't realize how much mental energy I was burning just managing how I was perceived. I wasn't struggling. I was really performing well. But at this level, everything feels more serious in a strange way. Fewer mistakes are allowed, there are more eyes on you, definitely more second-guessing afterward. Working with Ulrika in this group helped me slow that down. Not by overthinking more, just getting more clear so I could think. I started noticing pattern in how people responded to me, what landed, what didn't, and where I was giving away leverage without meaning to. The biggest shift is that I'm choosing now. I don't walk out of meetings replaying them as much in my head anymore. I know what I did, why I did it, and what signal it sent. I'm more strategic about it. Things just feel easier, I'm less drained. And people respond to me faster. I feel like I matter now.
Director, Operations & Strategy
Financial Services
I was honestly exhausted. I could see exactly why certain people were getting ahead, and it felt draining. It drove me crazy because they weren't better at the job. They were much better at playing the game. And I didn't want to be that person. It's not me. Working with Ulrika helped me realize I didn't actually need to change who I am. I just needed to understand what was really happening in the room, and how I was showing up inside it. That changed everything for me. I'm still direct, still myself, and still not into politics for politics' sake, But now I'm not sidelined and don't get overlooked. I don't leave meetings replaying everything I said or didn't say fast enough while someone else said it instead. I finally feel like I'm moving forward without selling out. To me, that's a huge relief.
Senior Legal Counsel
Global Media & Entertainment
I wasn't confused about my abilities. I was confused about the situation. Everything around me had become vague. A grey area. There were no clear leadership, no real answers, no timeline that made sense. I felt like I was working in a twilight zone. I kept trying to be patient and reasonable, but the longer it dragged on, the harder it become to tell what was signal and what was just noise. What Ulrika helped me do was step out of the fog. She didn't push me towards a decision. She helped me see the system I was operating in. Where it was stuck, what wasn't mine to fix, and what information actually mattered. Once that clicked, my instincts came back online. I stopped spinning. I knew what questions to ask, what I needed clarity on, and what I was no longer willing to wait for. The choice didn't feel risky anymore. That was the difference.
Senior Director, Product Strategy
Technology/SaaS
On paper, I was doing great. But internally, I was constantly questioning myself. I was always comparing myself to others who always seemed more confident, who always seemed to know what to and when to say it. Ulrika helped me see what was actually happening. Not in some dramatic way but just practically. I realized how I was interpreting situations, how I was showing up in conversations, and where I was holding myself back. I trust myself more now. I feel clearer in meetings, more decisive, and Ifar less thrown off by other people's opinions. I feel this program helped me be more of myself.
IF THIS RESONATES, HERE'S WHAT TO DO NEXT
Applications for the next cohort open in autumn.
This is a live, application-based program with a small group. Places are limited, not for effect, but because who else is in the room is part of what you're paying for.
Join the waitlist and you'll hear before it's announced anywhere else.