IF YOU'VE BEEN FEELING OFF LATELY, YOU'RE NOT ALONE
You're good at what you do.
Others see you as capable, smart, reliable.
But internally:
- you second-guess yourself more than you want to admit
- you feel pressure to "be more" without knowing what that actually means
- you compare yourself to people further ahead and wonder if you're actually behind
- you're tired of performing confidence instead of feeling it
Nothing is broken.
But something is misaligned.
Recalibrated exists for that moment.
This is the point where staying stuck starts to cost more than moving forward.
Recalibrated
FOR WOMEN WHO ARE CAPABLE
- AND TIRED OF DOUBTING THEMSELVES
YOU'RE NOT EARLY CAREER.
YOU'RE NOT LOST.
AND YOU'RE NOT LACKING AMBITION.
You're someone who is trusted at work.
Relied on by others.
Seen as very competent, steady, and smart.
You've achieved more than most people around you.
And still - you keep finding new places where you're "not quite there yet".
Not because you're not good enough.
But because you keep raising the bar on who you compare yourself with.
Intellectually, you know this isn't helpful.
Emotionally, it keeps happening anyway.
So you push harder.
You prepare more.
You try to fix the feeling by doing better, more, and everything.
And it looks like it works - externally.
But internally, something feels off about how you're living, leading, and deciding now.
Less settled. Less anchored. Less like yourself.
You might call it imposter syndrome.
You might call it burnout.
You might not have a language for it at all.
What you do know, is this:
You don't want to become louder, harder, or more performative to move forward.
You don't want another strategy that asks you to override yourself.
You want to trust yourself again - without needing constant proof, comparison, or validation.
Recalibrated is for women at that point.
HI, I am Ulrika!
I've spent years working with women who look confident - and still quietly question themselves.
I've worked with women like you for years - smart, capable, high-performing women who know they're good at what they do...and still quietly wonder why it feels harder than it should.
Why confidence seems to come and go. Why you keep raising the bar on yourself. Why you can walk into a room prepared - and still leave replaying everything you said.
I've been there myself.
I built my career in high-pressure environments - law, public sector, executive roles - where decisions had real consequences and visibility was unavoidable.
I also did it as an outlier. I was often the youngest person in the room. Frequently the only woman at the table. Sometimes the only one without the "right" background, accent, or cultural shorthand.
I moved fast - from entry-level to the very top in a short span of time - not because things came easy, but because I questioned myself constantly.
I prepared harder. I thought further ahead. I paid attention to what others missed. That drive made me exceptionally effective, and strategic.
It also came with a cost.
Even with real authority and measurable success, I still compared myself to people ahead of me. I still found ways to feel "not quite there yet". Not because I lacked confidence in my skills - but because my internal bar kept moving.
What I didn't understand then was that confidence at this level isn't about capability.
It's about how you show up when the room changes.
It's about how you speak when the stakes rise. How you enter the rooms where power dynamics are already in play. How you stop over-adjusting, over-explaining, and measuring yourself against the wrong reference points.
Once that clicked, everything changed.
Not by becoming louder. Not by copying someone else. But by learning how to live, lead, communicate, and position myself as I actually am - with clarity, restraint, and intention.
That's the work I do now. That's why I created Recalibrated.
It's a 12-week program to help you stop questioning your judgement and start leading from internal clarity - without needing constant proof, comparison, or validation.
I don't teach you how to "be confident". I help you understand why you're doubting yourself in the first place - and how to leverage the part of you that drives excellence without letting it undermine you.
This isn't about fixing you.
It's about helping you finally trust - and use - what's already there.
/Ulrika
THIS IS A 12-WEEK LIVE GROUP EXPERIENCE
It's not a reset weekend. It's not inspiration. It's not theory.
It's a sustained recalibration of how you think, decide, speak, and lead- so you stop questioning yourself in rooms you already belong in.
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12 weeks
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Small cohort (intentionally capped)
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Weekly live group calls (teaching + coached discussion)
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Private 1:1 executive coaching
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Leadership Assessment included
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Three guided workbooks
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Live only - no recordings for privacy reasons
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Private Slack space for integration, reflection, and between-session dialogue
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Led live by Ulrika every session
WHAT HAPPENS OVER THESE 12 WEEKS
The shift isn't dramatic. It's grounding.
You move from:
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Second-guessing to trusting your own judgement
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Over-preparing to speaking with clarity and ease
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Monitoring how you're perceived to being fully present
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Performing confidence to embodying authority
Nothing about your personality changes. Nothing about your ambition changes.
What changes is how steady you feel inside decisions - and that changes everything downstream.
THIS IS NOT EARLY CAREER ENERGY.
THIS IS NOT A "FIND YOURSELF" SPACE.
You're in the room with amazing, successful women who:
- are trusted at work and relied on by others
- carry responsibility and visibility
- have already achieved a lot
- are tired of privately wondering why it still feels harder than it should
And yes, you belong in that room.
The power of this container is who else is in it.
PROGRAM STRUCTURE
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12 weeks of live group sessions Weekly calls focused on teaching paired with coached discussion. This is where insights turns into action - through real situations, real questions, and real-time application.
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Intentionally small, curated group
A handpicked group of high-caliber women who are trusted, capable, and operating at an experienced level. The size is kept small to ensure depth, discretion, and meaningful dialogue. -
Weekly live group calls (teaching + coached discussion)
Each session combines sharp frameworks with facilitated conversation, so you're not just learning concepts - you're practicing how to think, speak, and decide differently in real situations. -
Private 1:1 executive coaching - included for everyone
Every participant receives two 60-minute private executive coaching sessions. -
Leadership Assessment included
A well-established leadership assessment completed before the program begins. You'll receive a full report and a personal interpretation, which we will work through together in your first private executive coaching session. -
Ongoing support via Slack and email
Access to Ulrika between sessions for questions, reflection, and "how do I handle this?" moments. Available on business days with a 24-hour response window. -
Three guided workbooks (PDF)
Thoughtfully designed materials with reflections prompts and practical exercises to support clarity, confidence, and integration throughout the 12 weeks.
VIP TIER-
ADDTIONAL SUPPORT FOR LEADERS WHO WANT PRECISIONS
The VIP Tier is for women who already know they're committed and want deeper, more direct access.
Everything in the core program is included. VIP simply adds more proximity, more personalization, and more executive-level guidance.
VIP participants receive:
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Two additional 1:1 private executive coaching sessions
60 minutes each. Same depth - same standard - just more room to work through real-time leadership dynamics, decisions, and positioning.(4 private executive coaching sessions total across the program.) -
Personalized Leadership Positioning Plan
A strategic plan created specifically for you that maps how you're currently perceived, how you want to be perceived, and the specific positioning moves that will close that gap. -
Unlimited voice note access to Ulrika
Use it when something comes up and you don't want to sit on it. Quick clarification, reframes, and course-corrections - within business days. -
Priority Support
VIP messages are answered first, within the same 24-hour business-day window. -
Two quarterly check-in calls (post-program)
After the 12 weeks end, you get a 30-minute check-in call every quarter for 6 months. This ensures the work sticks and you have support as you integrate it into real life.
This tier is intentionally limited in availability. Not everyone needs it - and not everyone is offered it.
If you know you want closer guidance and fewer gaps between insights and action, this is the level designed for you.
ENROLLMENT PROCESS
Tis is an application-based program.
Not because it's exclusive - but because the work requires readiness, and the quality of the room matters.
Here's how it works:
1. Apply
Fill out a short application so that we can make sure this is the right fit - for you and the group.
2. Acceptance + Deposit
If accepted, you'll receive an invitation to enroll. A non-refundable deposit secures your spot an dis applied towards your first payment.
(Your place is held immediately. Preparation begins before the program starts.)
3. Choose Your Tier + Payment Option
You'' select Standard or VIP tier, and your payment plan at enrollment.
4. Begin.
Once enrolled, you'll receive onboarding details, access information, and next steps ahead of the first session.
This is a live, time-bound program with a small, curated group pf exceptional women.
Once enrollment is complete, the cohort is set and we begin together.
If you've been waiting for a signal, this is it.
Apply now.
This is how you stop doubting, and starting living and leading with clarity.
PROGRAM INVESTMENT
This is a live, application-based 12-week experience, offered in two tiers: Standard and VIP. You choose the tier based on the level of support you want throughout the program.
Once accepted, a $500 non-refundable deposit secures your spot. That deposit is applied towards your first payment.
STANDARD TIER
Pay in full: $2,497
Payment plans:
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3 monthly payments of $666
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4 monthly payments of $500
VIP TIER
Pay in full: $5,497
Payment plans:
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3 monthly payments of $1,666
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4 monthly payments of $1,250
Testimonials
WHAT FORMER COHORT MEMBERS SAY ABOUT THE EXPERIENCE
Managing Director, Global Asset Management
Financial Services
What pushed me to join wasn't self-doubt about my capabilities. My skills were the sole reasons I volunteered to take on a complicated and very sensitive project. But then, I was watching leadership say one thing and do another. I was being told I had ownership, accountability, and agency but decisions were quietly being rewritten above me, without backing me up in the room, it was exhausting to operate in that gap. This work with the group and with Ulrika changed how I operate in situations like that. I stopped waiting for alignment that wasn't coming and started moving with strategic clarity. I was documenting decisions, setting guardrails, and choosing my battles instead of reacting emotionally. I didn't become tougher, or changed my ways to "fit in to norm". Not at all. I became clearer. And that changed how people saw and responded to me almost immediately. The biggest relief comes from my trusting my instincts again. I know when to posh, when to pause, and when to let others expose themselves. And honestly, just that has been worth everything.
Chief of Staff to C-suite Executive
Global Energy/Industrial sector
When I joined I didn't realize how much mental energy I was burning just managing how I was perceived. I wasn't struggling. I was really performing good. But at this level, everything feels more "serious" in a weird way. Fewer mistakes are allowed, there are made eyes on you, definitely more second-guessing afterward. Working with Ulrika in this group helped me slow that down. Not by overthinking more, getting more clear so I could think. I started noticing pattern in how people responded to me, what landed, what didn't, and where I was giving away leverage without meaning to. The biggest shift is that I'm choosing now. I don't walk out of meetings replaying them as much in my head anymore. I know what I did, why I did it, and signal it sent. I'm more strategic about it. Things just feel easier, I'm less drained. And people respond to me faster. I feel like I matter now. While being myself.
Director, Operations & Strategy
Financial Services
I was honestly exhausted. I could see exactly why certain people were getting ahead, and it felt draining. It drove me crazy because they weren't better at the job. They were much better at playing the game. And I didn't want to be that person. It's not me. Working with Ulrika helped me realize I didn't actually need to change who I am. I just needed to understand what was really happening in the room, and how I was showing up inside it. That changed everything for me. I'm still direct, still myself, and still not into politics for politics' sake, But now I'm not sidelined and don't get overlooked. I don't leave meetings replaying everything I said or didn't say fast enough (and then someone else said that thing instead). I finally feel like I'm moving forward without selling out. To me, that's a huge relief.
Senior Legal Counsel
Global Media & Entertainment
I wasn't confused about my abilities. I was confused about the situation. Everything around me had become vague. A grey area. There were no clear leadership, no real answers, no timeline that made sense. I felt like I was working in a twilight zone. I kept trying to be patient and reasonable, but the longer it dragged on, the harder it become to tell what was signal and what was just noise. What Ulrika helped me do was step out of the fog. She didn't push me towards a decision. She helped me see the system I was operating in. Where it was stuck, what wasn't mine to fix, and what information actually mattered. Once that clicked, my instincts came back online. I stopped spinning. I knew what questions to ask, what I needed clarity on, and what I was no longer willing to wait for. The choice didn't feel risky anymore. That was the difference.
Senior Director, Product Strategy
Technology/SaaS
On paper, I was doing good. But internally, I was constantly questioning myself. I was always comparing myself to others who always seemed more confident, or always knowing what to say or when to say it. Working with Ulrika helped me see what was actually happening. Not in some kind of dramatic way but just practically. I realized how I was interpreting situations, how I was showing up in conversations. I also realized where I was holding myself back. I trust myself more now. I feel clearer in meetings, more decisive, and I am definitely less thrown off by other people's opinions. I feel this program helped me be more of myself.
If you've been circling this
IF THIS RESONATES, HERE'S WHAT TO DO NEXT
Enrollment opens shortly.
This is a live, application-based program with a small, curated group of exceptional women. Spots are intentionally limited - not because it's exclusive, but because the quality of the room matters.
If you've been waiting for a signal, this is it.