1:1 Executive Coaching
Somebody told you to call me. Or you've been reading what I write for a few months without mentioning it to anyone.
Either way, you probably can't say exactly what you need yet. Just that something isn't working the way it used to, and you'd rather not explain that to anyone at work.
Private work. Direct. Built around what's actually happening, not a standard program applied to a situation that isn't standard.
THE WORK
Private. Direct. Live.
We don't work in the abstract. We work with what's actually happening. The conversation you're walking into next week, the dynamic that's stalling decisions right now, the moment where timing matters more than preparation.
Most of the leaders I work with are the most capable person in the room and still get read as the expert, the fixer, or the very good second-in-command. Nobody says it out loud. You see it in who gets interrupted, who gets asked to follow up, and whose decision quietly gets revisited afterwards.
So we look at how you show up, what you're signaling without meaning to, and where your authority is landing or not. Then we move it. Not in theory. In the rooms you're actually walking into.
This isn't about fixing something. It's about closing the gap between the job you're doing and how the room is reading you, before it costs you again.
THE FORMAT
Six- or twelve-month engagement. Biweekly sessions, virtual or hybrid.
Call, text or chat access between sessions for live situations. Things at your level don't arrive on schedule. The board paper lands Friday for Monday. The regulator calls. Someone resigns in a way that changes the whole conversation.
Some clients want intensive support around one specific moment. Others want a sustained partnership across a full year of pressure. The structure shapes around what you actually need, not a preset schedule.
Assessments where they add precision. Never as a standalone exercise.
WHO IT'S FOR
Leaders and founders at the point where what got them here stops working.
Managing Directors. General Counsels. COOs. Chiefs of Staff. Founders running companies they built. People handling expanded scope, political complexity, public visibility, or the quiet drift that sets in when capability outgrows the way you've been working.
They don't come to me because things are falling apart. They come because the room hasn't caught up to the job they're actually doing, and they want that fixed.
THE INVESTMENT
Six-month engagement from $15,000. Twelve-month engagement quoted separately.
Things at your level don't arrive on schedule. The board paper lands Friday for Monday. The regulator calls. Someone resigns in a way that changes the whole conversation.
So you get me between sessions, not just in them. You send a voice note on a Thursday afternoon and I answer that afternoon, not at the next scheduled slot. Before the board meeting we go through what you're walking into and where it's likely to go sideways. After it, we look at what actually happened in the room and what to do about it before Monday.
I take very few clients because that's the only way this works. When something lands, I already know your situation, your CEO, and the two people on your leadership team who make it complicated. Nothing has to be explained from the beginning.
Final pricing reflects the length, the level of access, and the situation we're working with. Quoted privately after the first conversation.
Ulrika Gustafson Advisory
Main Location
info@ulrikagustafson.com
+1 214 809 6522
Warren Pkwy, Frisco 750 34, TX, USA
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