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Leadership rarely falls apart because of strategy
Leadership rarely falls apart because of strategy.It falls apart in the moments no one sees - the pressure, the politics, the slow erosion of clarity that eventually costs influence.
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Santa brought me a very early gift - the wonderful opportunity to speak with the brilliant Cynthia Corsetti about what Iām seeing inside senior rooms right now: where influence slips, why decision traction matters more than ever, and how leaders can read the signals that tell them when they

Ulrika Gustafson
Aug 91 min read


I finally hired a housekeeper.š
I finally hired a housekeeper.š I've resisted for years. Not a single woman I grew up with back in Sweden has household help. I didn't have help when I was running a city and a law firm at the same time. I saw no reason to start now, when I am doing fewer hours and someone else is running my European companies. But I finally agreed. Mostly so I could spend more time doing things I actually want to do. After they...

Ulrika Gustafson
Aug 93 min read


I had a call last week with a client, a senior leader in finance. She felt stuck in her career, and she'd come to me for help building her executive presence.
She showed up with a list, and honestly, she read it to me like she was a little proud of it. It was a long list. None of it was her job. All of it had her name on it. I told her, none of the reasons you're telling me about why you do this is a reason that is to your benefit. Not at this level.

Ulrika Gustafson
Aug 82 min read


No suits. No slides. Just dust, fire pits, bourbon - and conversations theyād been avoiding for a year.
No suits. No slides. Just dust, fire pits, bourbon - and conversations theyād been avoiding for a year. Thatās what it looked like in Wyoming, where I brought one of the most high-performing yet misaligned leadership teams Iāve ever worked with.
They didnāt need another strategy deck - they needed something real.
And they let me take them there.

Ulrika Gustafson
Jul 3, 20252 min read


Your team looks aligned. But what if theyāre just exhausted?
What if that confident silence youāre seeing isnāt a sign of trust⦠but a symptom of survival? Iāve coached inside many high-stakes...

Ulrika Gustafson
Jul 2, 20252 min read


The Truth About Accountability: Why Most Teams Struggle with It & How to Fix It
A Chief of Staff in a national defense organization once asked me: "Why is it so hard to get people to take ownership? We have clear...

Ulrika Gustafson
Jul 2, 20255 min read


When No One Pulls the Plug
I watched the Astroworld documentary the other night. The chaos was horrifying - but what struck me most wasnāt what happened. It was what didnāt. Security was overwhelmed. Medics were begging for help. Audience members were screaming for the show to stop. And still - no one pulled the plug. That moment - when people know something is dangerously wrong but stay frozen in place - isnāt just a tragedy of poor logistics. Itās the consequence of a leadership culture that quietly

Ulrika Gustafson
Jul 2, 20253 min read


How to leave without burning down the building
The quiet truth about many high performers?
Theyāre already halfway out the door - but still in the room.
After my last post, a senior leader messaged me:
š¬ "Iāve mentally left, but I donāt want to wreck my reputation on the way out. I just⦠canāt bring myself to care anymore."
Thatās the real risk in the āchecked out but not outā phase.

Ulrika Gustafson
Jun 15, 20252 min read


The Bridge Strategy: How to Close the Gap Between Where You Are and Where You Want to Be
She was a high-performing senior manager, leading a successful team and delivering results. But when she applied for a VP role, she was passed over - twice. Her frustration was clear:
"I donāt get it. Iāve been doing everything right. Why am I still stuck?"
The answer? She was executing, not leading.
She was seen as a high performer, but not as a strategic leader - and in her organization, that distinction made all the difference.
Hard work alone wonāt get you promoted. A

Ulrika Gustafson
Jan 1, 20255 min read
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