TRUSTED BY LEADERS AT
TANGIBLE TRACTION
You won't leave sessions inspired - you'll leave changed. Clearer, sharper, and fully in your power. Results that hold - not just moments that feel good.
STRATEGIC CLARITY
Whether you're leading alone at the top or sitting inside a team that's circling - clarity is your strongest currency. I help you find it, speak it, and lead from it.
SYSTEMS-LEVEL INSIGHT
I don't coach individuals in isolation. I coach leaders inside the systems they move through - political, cultural, relational. That's where the real shift happens.
Hello, I am Ulrika!
YOUR STRATEGIC PARTNER IN LEADERSHIP THAT HOLDS
I don't coach for comfort - I coach for clarity, presence, and traction that lasts. I work with senior leaders and leadership teams who are highly capable - but politically stuck. quietly misaligned, or circling the same strategic conversation.
Whether you're respected but under-leveraged, or leading a team that says all the right things but still underdelivers - this is where we cut through the noise and shift what's really going on.
This isn't mindset coaching.
It's leadership recalibration - for when the playbook stops working and no one else will name what's underneath.
WHAT I SEE THAT OTHERS MISS
With a background as a lawyer, C-suite executive, and City Manager, I've led through power struggles, public pressure, and strategic deadlock.
I don't coach from theory. I've lived what most leadership coaches only observe - from the inside. And that's what makes me the person senior leaders call when the room feels off, and no one else will say it.
WHAT WORKING WITH ME FEELS LIKE
I bring clarity to complexity, challenge without judgement, and insight that cuts through performance to what's actually in the way.
This work isn't just about you. It's about your system, your patterns, your impact. We don't sit in the discomfort - we move through it. Together.
My Services
AREAS OF EXPERTISE
EXECUTIVE
RECALIBRATION
When a high-functioning leader is respected - but under-leveraged.
You've outgrown the playbook. We build what's next.
TEAM RESET &
ALIGNMENT
When trust is "good", but the team's not moving.
I surface what's avoided and shift what matters.
POWER, POLITICS
& PRESSURE
When the system feels stuck, fragile, or silently off-track.
I coach what others won't name - and help you lead through it.
Free For Subscribers
WHEN THE PLAYBOOK STOPS WORKING
For senior leaders and teams who look aligned - but aren't moving.
Even high-performing leaders hit invisible ceilings. This sharp, free PDF reveals the four patterns I see again and again inside respected leadership teams that are quietly stuck.
You'll learn:
- Where political tension hides behind "good culture"
- Why strategy stalls even when everyone's on board
- When it's time for a reset - and what that actually looks like
How I Work With Clients
A STRATEGIC
PARTNERSHIP,
NOT A PRESET PROGRAM
1.
STRATEGIC INTAKE
We start with 1:1 conversations to diagnose what's really going on - inside the team, the system, or your leadership dynamic.
2.
PRECISION PLANNING
We align on a coaching or offsite strategy that meets the moment. No fluff. No frameworks that don't apply.
3.
HIGH-STAKES DELIVERY
I'm there for real-time traction - not just sessions. Offsites are surgical. Coaching is built to move the system.
4.
SUSTAINED SUPPORT
I stay close after the engagement. Because real change sticks when it's supported in the moment it's tested.
Testimonials
WHAT MY CLIENTS HAVE TO SAY ABOUT WORKING WITH ME
“I was referred to Ulrika by someone I trust - another woman in a senior leadership group I’ve been part of for years. She said, ‘If you’re ready to really grow, and not just be encouraged, talk to her.’ From our first session, I knew it was different. Ulrika doesn’t circle around things. She goes straight to what no one else is naming and she does it with zero ego. I wasn’t looking for someone to cheerlead. I was looking for someone who could actually challenge how I show up in high-stakes rooms, and help me lead at the level I know I’m capable of. After six months, I was leading with more clarity, presence, and authority than I ever have. And it wasn’t just me who felt it - my team delivered some of our best creative work to date, and we ended up winning a major international award. Ulrika doesn’t coach for comfort. She coaches for impact. And it works."
Executive Creative Director, Global Advertising Agency, USA
“I worked with Ulrika years ago when I was on my own path to the C-suite, and we’ve stayed in touch ever since. So when our CEO started talking about doing something real with the leadership team - not just another offsite - I knew exactly who to call. Our team wasn’t dysfunctional. I mean, we're all smart, experienced, and engaged - but we were stuck. Too polite. Too careful. Our decisions were being deferred, and no one was calling it. Ulrika came in and immediately got below the surface. She's efficient. Within the first few hours, she was naming patterns we’d all felt but never talked about. She didn’t coach individuals in isolation - she coached the system. The power dynamics, the avoidance, the roles we were performing instead of leading. That offsite didn’t just shake something loose - it gave us traction. Real trust, built on accountability. I’ve worked with a lot of executive coaches in my career. Ulrika’s the only one I’d bring into a team like this."
Chief Strategy Officer, Global Enterprise, USA
"We brought Ulrika in to lead an offsite for our leadership team up in the mountains of Oman. Honestly, we didn’t need another ‘team-building’ - I think we just needed to get real. And that’s exactly what happened. She didn’t let us smooth over the hard stuff. She pointed out the tension, the weird dynamics we’d all been skirting around, and pushed us to actually face it. What came out of those few days was more than just a plan - it was real alignment in the group. Six months later, we’re making decisions faster, owning more individually, and actually leading like a unified team. I think that offsite changed everything."
VP, Tech & Platform Strategy, MENA
Real Talk From the Rooms Where Leadership Actually Happens
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For senior leaders and decision-makers who know something's off - but no one's naming it. Get sharp, real-world insight from the rooms where alignment gets tested, influence stalls, and leadership is quietly under pressure. Delivered bi-weekly. No fluff. Just what moves teams, leaders, and systems.
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FAQ - FREQUENTLY ASKED QUESTIONS
My coaching is direct, strategic, and grounded in real-world leadership. We identify what's actually holding you back - politically, relationally, or structurally - and we shift it. This isn't about abstract goals. It's about traction.
Most teams aren't broken. They're just stuck in performance mode - saying the right things, but avoiding the real ones. I facilitate offsites and long-term alignment work that surfaces truth, builds traction, and resets leadership systems that have quietly drifted off course. We don't "team build". We get teams moving again.
Not always. Some clients come in with clear goals. Others arrive with friction they can't quite name. We start where you are - but we don't stay there. I help you identify what's really underneath the frustration, the stall, or the second-guessing - and that's what we shift.
I've led at the level my clients are navigating - under pressure, in public, with real consequences. I don't coach from theory. I coach from lived experience, pattern recognition, and precision. I name what others won't. I stay in the tension. And I help leaders lead like it's theirs.
Sessions are most often 60 minutes. We usually meet biweekly, sometimes weekly - but this isn't rigid. The impact doesn't stop when the clock does. If you're walking into a board meeting that could shift your trajectory? We'll talk. You don't just get time on the calendar. You'll have access to me between sessions when it matters, because leadership pressure doesn't wait for the calendar. When things hit, I'm there - you get real partnership.
Absolutely. Most of my clients are dealing with layered challenges - team tension, executive presence, visibility, influence, political complexity, and decision fatigue. We don't compartmentalize. We work systematically - because that's how real leadership works.